Social Media

Giedrius Ivanauskas © sociable Media Citizens h t t p :/ / ww w . sm ci t i z e ns .co m / THE EVALUATION OF SOCIAL MEDIA EFFECTS ON selling communications: THE UK CONSUMERS PERSPECTIVE GIEDRIUS IVANAUSKAS MA INTERNATIONAL BUSINESS AND merchandising 2009 Giedrius Ivanauskas © amicable Media Citizens h t t p :/ / ww w . sm ci t i z e ns .co m / summary PurposeThe evaluation of Social Media as affective trade communications tool and channel. The identification of consumer?s profile of Social Media in the UK. Design/methodology/ go onThe quantitative inquiry was conducted by arranging consumer survey among social media users. The deductive logic was used to verify the hypothesis. Findings The general UK consumer profiles were identified. The hypotheses were turn out that social media go off be a of import tool and channel for marketing communications. Research limitations/implications The research was knowing to test only the users of socia l media properties. Even though, it gathered the call for data to help marketers in their search for suitable tools when marketing in social media environment.

Originality/ cling to The conducted study added the knowledge to the indicated selective information gap in schoolman literature regarding the social media habitude for marketing campaigns from the consumer perspective. It defined the primary(prenominal) social media tools and tested the consumer perceptions about the mathematical practices. Keywords Social media, sack up 2.0, Social Media Marketing, Marketing Communications, Consumer behavior. Giedrius Ivanausk as © Social Media Citizens h t t p :/ / ww ! w . sm ci t i z e ns .co m / Content Acknowledgments.......................................................................... misconduct! bookmark not defined. Declaration of Authorship.............................................................. Error! Bookmark not defined. Abstract...................................If you neediness to get a full essay, revision it on our website: BestEssayCheap.com

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