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InAe Choe Kalistas ok Chocolate Case abridgment prof Hall February 18, 2012 Kalistas Fine Chocolate Case Analysis graham Beam and his married woman Doris Beam had decisions of expanding their coffee tree business from their basement to a big space. Graham has ceaselessly indispensabilityed a business to himself, and has looked for diametric franchise options, but didnt go past researching. He then found something he was passionate for that was inexpensive and low-priced to do which involved chocolate. It was easy, and original for the Beams to collaborate in this venture. Graham had the skills from his past work prevent that involved knowledge of health and safety regulations, managing people, scheduling, creating budgets, etc. On the other hand, Doris has experience in terms of administrative skills pee her twenty-seven years of experience at a local anaesthetic law firm. She also has an interest in the creative chance of the chocolate business, and de cided to figure in painting and heyday arrangement classes, hoping to help with her bleak product creation for their straining of chocolates. Doris had the opportunity to focus on smart product design and marketing for their business, Kalistas Fine Chocolates.

In the summer of 2003, the Beams stool experimented and created 12 different varieties of truffles, which were a success, and their chocolates were all made in high quality. Then they came by dint of considerations to working out of their basement since their first sale in October of 1999. Over the years, they have roughly expanded to the mall with t he capacity to run a cubicle during high s! eason approximately Christmas, Easter, and Valentines Day, but for the most break out are still a home based and ran company. The Beams had umpteen strengths, opportunities, weaknesses and threats to their business. Their strengths help them be winning and pursue further for their new location. One of their strengths is that they both possess creativity, which helps them come up with a new and unique product...

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