Panera Bread

PANERA BREAD CASE STUDY MARKETING FUNDAMENTALS 62.501.032 PHUONG LE APRIL 16, 2012 I. Executive Summary Since its inception, Panera Bread s rivet has been on the Specialty Bread/Bakery-Café category. The company s goal has been to submit Panera Bread a nationally ascendent brand name. Toward that end, the focus has been primarily on expansion into additive suburban markets, red ink from 66 to 485 cafes in just 4 years. As of 2006, the eating house sedulousness was growing by 5% a year. delinquent to this growth rate there was mode for more than firms to go in the industry. This changed the industry structure in the approaching years by introducing more competitors. As of 2006, there argon 910 locations of Panera Bread with everywhere 330,000 consumers per location. Paneras business model meet customers needs by dint of providing fibre food in a casual compass that continued to bring customers in for the air as wellhead as the food. Panera achieved suff icient profits to pinnacle the costs of providing this mensurate to the customers by selling food in the cafés and by collecting franchising fees and a percentage of franchisee sales. II.Situational Analysis A.Environment 1.stinting conditions and trends i. As Paneras business depends upon discretionary consumer spend, its financial results may be intrusioned by the broader global economic conditions and their impact on consumer spending.

2.Cultural and social determine and trends i. Despite windy economic growth, fast food industry has been in practised positions. People pre! fer more doojigger and good quality food. In the recession, people watch their spending on pocket-sized cost with high quality food. 3.Political and legitimate Issues i. In 2011, Panera Bread was violating the California Labor Law with a small town of $5 million dollars. 4.Summary of environmental opportunities and threats: i. unsolved more outlets, both company-owned and...If you want to get a safe essay, methodicalness it on our website: BestEssayCheap.com

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