A Different Tune

------------------------------------------------- A Different Tune; How EMI and other harmony-industry giants are chalk keystone against digital rivals, pirates and looseloaders Newsweek, October 17, 2005 listen - ------------------------------------------------- Top of Form croup of Form A Different Tune; How EMI and other melody-industry giants are fighting back against digital rivals, pirates and freeloaders Byline: Karen Lowry Miller The battle for digital control is silent raging in the movie patronage, and its virtually everywhere in melody. The giants are winning. Court rulings bow over forced free unison upstarts like Grokster and Napster step forward of business, and earlier this month take Kazaa, the producer of file-sharing technology, to introduce filters to pr regular(a)t piracy. The idea that free medication would gut the big ledger companies seems a distant memory, even though it was still the effected wisdom just a year ago. Were finally beholding a raft of forward-looking initiatives from really big players, says Eric Nicoli, chasten human of one of the big quartet music companies, the EMI Group. This force is happening all mean solar daylight, every day now. Just consider the last month: Apple and Motorola release a phone that can play music from iTunes, and give notice (of) partnerships with big U.S.

and British phone companies to develop the mobile music market. In London, two giant retailers, HMV and Virgin, announced digital music ventures, a sign that the online sector is reaching mass-market size. The big labels cod arre sted a four-year, 25 percent plunge in mak! e sales and can now concentrate on exploring rising business models to navigate the digital landscape. Nicoli has the buoyant air of a man who has just survived a close scrape with death. In a novel series of interviews, he and other natural covering execs at EMI offered a detailed glimpse at the recent tumult, and where EMI--and their industry--is promising to go from here. The third largest of the major labels after habitual and Sony BMG, EMI offers...If you loss to get a full essay, order it on our website: BestEssayCheap.com

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