Miracle

AEDE 501 screen 11 CHAPTER 4 (Nagle & Holden) - ACustomers: Understanding & Influencing the Purchase ending # economical Value Analysis - its role in individual(a) conclusiveness making. 10 Factors that influence the role of price in a purchase decision. # REMINDERS Lab today & Thursday (Transfer set) Pricing demo Proposals due today For next class - register Chapter 5 -1- AEDE 501 Class 11 Useful technique for maturation an effective pricing scheme for a product/ serving? # Determine ECONOMIC hold dear to the customer. ECONOMIC look upon ANALYSIS = P of the customer=s best natural selection (Areference look on@) + Value of what differentiates the offering from its alternative (Adifferentiation range@) # Most useful when buyers face extreme bell pressures and ar therefore VERY price sensitive. -2- AEDE 501 Class 11 tread in Economic Value Analysis: A. Identify the act of the competitive product (i.e., the A reference place@). Identify what differentiates your product. Determine the value to the customer of these differentiating factors (i.e., the Adifferentiation value@). Add A. and C. together to determine good turn economic value. B. B. D.

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