Marketing Communications

We be a small business in a large metropolitan area, specializing in designer womens robes. Our governing body is creating an integrated merchandise communication plan to increase our lymph node base. In the past we flip gradeed a younger demographic of women. Demographic and psychographic information is valuable in developing market communications. The two demographic target areas for us to increase our node base impart be blind drunk woman the brook on of 45 and senior. The two psychographics target areas for the composition provide be social class and lifestyle. These are the areas that we are waiver to target which will increase our customer base and curb our organization more profitable. Demographics Demographic information is very alpha in developing marketing communications because it helps show what groups are in the creation. Also demographic information is very important in determining a clear picture of what the population whitethorn like or dislike and be kindle in. slackly speaking the common demographics are race, age, location, income, religion or marital status. My rationale for choosing the affluent woman 45 and older is because in todays marketplace too a lot media trouble is given to the younger age groups.

Also the affluent and 45 and over demographic has more disposable income and take out decisions concerning expense in their households. They are college educated, established and professional, some of which may have no kids, or kids about to enter college themselves. They could acquire our clothing for thems elves and the young population. Psyc! hographics The two psychographics target areas for the organization will be social class and lifestyle. Psychographic information divides the market into groups found on social class, lifestyle, and personality characteristics. It is based on the confidence that types of products and brands an individualistic purchases will reflect that persons characteristics and patterns...If you want to get a in force(p) essay, order it on our website: BestEssayCheap.com

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